As a plastic surgeon, you will not only need to have a physical brick-and-mortar location for your practice; you will need to ensure that it is able to be located quickly and easily online as well as in person. While many reconstructive specialists have not given local plastic surgeon SEO much consideration, there are in fact a few reasons why they should change their stances and learn how to use this form of online marketing to their advantage.
Internet Searches have become more popular than ever
A decade or so ago, clients who wanted to have cosmetic surgery performed would have searched through their local phone directory or called inquiries if they were looking for plastic surgery practices in the area. However, recent studies have shown that up to 85% of today’s consumers are making use of search engine results when looking for local businesses, which is just one reason why you need to implement as many local plastic surgeon SEO strategies into your online marketing as possible. This will also help your practice stand head and shoulders above competitors who have not taken the trouble to use any form of local marketing for plastic surgeons.
It Helps Clients Find your Business
One of the best ways to use local plastic surgeon SEO to your advantage is to set up and optimize a listing for your practice on Google Places. Here, you will need to provide your full business name, its physical address and any contact numbers that are being used. Once you have done this, you can continue adding to your local SEO efforts by asking satisfied customers to place their honest ratings on this profile. It is also recommended that you share the same information contained in your practice’s Google Places profile on as many appropriate online advertising directories as possible, as this is also an important part of the local SEO and advertising process.
Where do they show up?
It’s the More Affordable Advertising Option
If you use promotional platforms such as Google AdWords or other paid-for options, chances are that your advertising budget will not stretch very far if you use standardized or non-local keywords. However, using local marketing for plastic surgeons instead will enable you to gain much-needed online exposure for a fraction of the cost. For example, requesting the search term of “plastic surgeons” will cost you far more than what the localized version of “Austin Texas plastic surgeons” would cost. It is also recommended that you include the location of your practice in Meta descriptions, site title tags, and general site content as well as in the footer content of your site.
As you can see implementing local SEO into your plastic surgery website need not be complicated, expensive or time-consuming. If you do not feel confident enough to deal with the technical aspects of marketing your site and services online, it is recommended that you hire the services of an expert plastic surgeon SEO marketing company to perform these tasks on your behalf.