In most cases, the world of social media marketing tends to only be associated with yuppie startups and other types of entrepreneurial ventures peddling their wares on Facebook, Twitter and Instagram. While many cosmetic surgeons are aware of how important it is to maintain a positive online presence on the above mentioned sites, not nearly enough of them realize that plastic surgeon marketing on Google+ is just as essential these days.
Google Dominates Online Searches
Although there are many other search engines available online, Google has become the most important one over the past few years in that it currently holds as much as 70% of the search engine market share. The search engine giant may not have provided any form of definite confirmation in this regard, but it’s clearly evident that all content that is placed and shared on Google+ seems to receive more favorable attention and ranking rights when compared to content on other social networks. The more articles a plastic surgeon shares on his or her Google+ profile, the more inbound links will be created to it as well.
Excellent for Local SEO – Especially when Optimized for Mobile Search
Another reason why it is essential for any form of plastic surgeon marketing to incorporate the use of Google+ is because it is an excellent way to harness the power of local search engine optimization (SEO). Google+ recently made a handy update to its Google Places feature in that it integrated it with Google+ Local, which enables local search results to take precedence over others. With more than 70% of shoppers using their mobile phones to make decisions in-store, having an active Google+ profile is a definite win-win for plastic surgeons – especially when it comes to attracting local business.
Build Industry Authority
The more often a plastic surgeon posts industry-relevant information on his or her Google+ profile, the higher it will be placed in relevant search results. Research has shown on many occasions that when people perform online searches for information, they tend to select the top 1 to 5 results more often than those that appear lower down the first page. This will result in a plastic surgeon’s content being boosted far higher than that of other surgeons who may be using other forms of social media in an effort to build authority.
More Active than you think
Many plastic surgeon marketing experts are under the impression that Google+ is dead or ‘too quiet.’ However, figures that have been collected have shown that there are more than 135 million active users on this social networking platform, with more than 65% of them logging in on a daily basis. This means that cosmetic surgeons who are not using this network yet are missing out on some fantastic online marketing opportunities.
Although setting up a Google+ profile is a relatively quick and simple process, many plastic surgeons simply don’t have the time to do this. However, we are not only able to assist with setting up the profile; we will be able to maintain it over the long term as well. Plastic surgeons who would like to find out more about how they can benefit from using this online marketing tool should contact us today.