Social media marketing is a great tool for all sorts of businesses, including plastic surgery practices. Your social media networks are a great way of not only helping to showcase your expertise but also to help differentiate your office from other practices. Presented here are some simple tips as to how you can use social media for practice marketing in a way which will attract customers while also making sure that they see you as a unique and personable entity.
Just because you have a plastic surgeon on social media doesn’t mean that every image and profile picture needs to be a person with a white coat and a stethoscope. You can use photos to help show off your personality and give your practice a more personal look. Do keep in mind that you shouldn’t use your professional account to post images that might be deemed unprofessional, such as pictures where alcohol is present or where a surgeon is wearing a ridiculous outfit. However, there is a happy medium that you can reach. Showing pictures of surgeons at business-related social gatherings or images that give a sense of fun and specific personality traits can help quite a bit.
Example on Facebook:
As with your photos, your status updates should strike the balance between professional and casual. Make sure you post things that will be relevant to your practice – your practice marketing won’t be effective if you’re telling people about sports teams when they want to hear plastic surgery advice. However, you can show your personality in two different ways. First of all, you can provide some quirky or interesting status updates that relate to plastic surgery. Second of all, you can use your social media channels to interact with interested patients. Keep an eye on what people are talking about and jump into conversations when you have something to say. Showing your human side this way is useful.
Energy Drinks Jolts Young Kids With Too Much Caffeine. May cause seizures, heart problems ihttp://bloom.bg/1A32x01 via @BloombergNews
— Jeffrey Roth (@DrJeffreyRoth) November 17, 2014
Sharing Links and News Stories
The things you share tell as much about your personality as the status updates you make. You should keep in mind that people see you as an authority in your field, so they take your advice more seriously than they would others who are not experts. If you share a link about a new surgical breakthrough, for example, people will assume that the breakthrough is both legitimate and useful, since it comes from a reliable source within the field. Similarly, giving your opinion on matters related to plastic surgery can help advise others while also showing off your unique viewpoint. This is a significant tool but also a power that you should use respectfully but often.
Practice marketing can be a delicate business, but it is also a great way of making sure that you differentiate yourself from others in your field. The more of your personality you show off, the more patient and customer loyalty you will garner. Take a look at your current social media profile and think about how you can make it more personable while keeping it at the level of professionalism you need.