When prospective patients are searching for plastic surgeons for information about breast augmentation, face lifts, liposuction, or other types of surgeries in your area, it is most likely that they will begin their search on Google. The doctor that they choose will most likely come from their online search. Below are two plastic surgeon case studies we have put together for two recent clients that were able to see great results.
What Patients Search For
When creating a plastic surgery website as well as a Google Plus local business listing, it is important to make sure that the page ranks high with the search engines for the appropriate keywords. If the appropriate SEO is not used, the plastic surgeon is missing out on opportunities to generate new leads. For this reason, the question becomes why the site is not ranking on the first page and what can be done in order to make sure that it does. Knowing the appropriate keywords that potential patients are searching for becomes extremely important.
What is Plastic Surgery SEO?
Search Engine Optimization or SEO involves creating content that is relevant to the terms that a person is searching for. In the case of a plastic surgeon, some of the keywords may include breast implants, face lifts, plastic surgery options, liposuction, as well as other services that are offered at the plastic surgeon’s office. It is also important to target the local area that the office is based in. Content is extremely important when it comes to improving a page’s ranking with the most popular search engines such as Google.
Example 1 that SEO Works for Plastic Surgeons
- 85 keywords in position 1.
- 131 in top 3.
- 206 on page 1
There is proof available that SEO works for plastic surgeons. For example, Dr. Spiegel is a plastic surgeon who had a relatively new site with rankings that were somewhat on the low side. The campaign included creating a community with a services page that clients could use to learn more about the procedures offered. There was a weekly blog added as well as a social media campaign. Within 2 years the traffic for the site increased by 500% with organic traffic increasing by as much as 300%.
Example 2 that SEO Works for Plastic Surgeons
Another example of SEO working for aesthetics professionals is seen through www.mysuite103.com . The site had zero rankings when we first started the process of onsite SEO. Our onsite SEO efforts included keyword research, geo-targeting, fresh optimized content, good site structure. Overnight the website leaped 5% in rankings visibility for the targeted local marketing they were going after. This allowed almost 10 local keywords to position themselves on page 1 just from onsite SEO.
Plastic surgery SEO can be extremely beneficial for any type of office. The key is to make sure that the website offers what people are looking for. When implemented correctly SEO will increase the amount of traffic to the website over time. It is important to come up with a strategy in order to improve search engine rankings, which will turn into an increase in potential clients over time.