When it comes to plastic surgeon marketing, one method that’s often overlooked is Groupon. Typically thought of as being a site where thrifty shoppers go to find bargains, it can actually be an effective tool to help cosmetic surgeons attract new customers as well. Here are five reasons why your practice should consider using it.
Here are some examples:
Helps Attract new Patients
People who might not otherwise visit your practice could be drawn to it after discovering a deal on Groupon. This is especially true among individuals who may have been considering cosmetic surgery, but thought it was too expensive for them. The fact that you offer people a way to save money will make it more likely they will choose you over another doctor.
Inexpensive form of Advertisement
Every practice is looking for inexpensive plastic surgeon marketing options these days, which is yet another reason to consider Groupon. Advertising your business through Groupon is very inexpensive to do, yet will allow you to reach hundreds if not thousands of people that might not have heard about you otherwise. As such, Groupon can be one of the most effective ways to get the most out of your advertising dollars.
Gets People Talking and Sharing
The best form of plastic surgeon marketing is word-of-mouth advertising, and that’s just as true today as it ever has been. Groupon is a very effective way to generate “buzz” about your practice and get people talking. When people find incredible deals on Groupon, they tend to talk about them with others, and may even share them on social media sites, which in turn would give your practice even more exposure.
Results in Repeat Customers
People who initially visit your practice because of a deal they found on Groupon can easily turn into repeat customers if they are satisfied with the level of service they receive. Cosmetic surgery patients tend to undergo multiple procedures at different times, so there is a very good chance your Groupon customers will return again whenever they need an additional treatment. Some may even decide to have multiple procedures performed at the same time, since you are offering them a savings on one of them.
Groupon Provides Support
As with any marketing endeavor, your efforts are bound to be more successful whenever you have the right support network in place. Groupon isn’t just a marketing website, as there are live representatives available to answer your questions as well. You’ll receive top-notch support from experienced professionals, who will help you come up with a marketing scheme that will maximize results. The level of customer service you’ll receive far surpasses that of other coupon websites.
If you’re a cosmetic surgeon who is struggling to attract new clients, consider advertising special deals on Groupon. Doing so has proven effective for a number of other physicians, and could just provide your business with the boost it needs in order to expand and grow.