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Why Content Marketing in the Medical Field is So Important

Why Content Marketing in the Medical Field is So Important
Medical Content Marketing

When it comes to content marketing, many people are under the impression that this only applies to entrepreneurs and large corporations who already have some form of online presence or who earn a living online. This is not the case however, as numerous plastic surgeons and cosmetic surgeons stand to benefit greatly when they make the decision to get involved in online medical content marketing.

What does content marketing look like?

  • Video marketing (office video, patient testimonials, doctor videos, etc..)
  • Patient profiles
  • Case studies
  • Infographics
  • eBooks

It Provides Patient Education

Before the days of social media marketing, plastic surgeons would either have to provide information to patients by means of newspaper adverts, telephone calls or in person during consultations. This meant that consultations would take up a lot more of a surgeon’s time than what was really necessary. However, these days it is possible for almost any medical professional to direct his or her patients towards a plethora of appropriate online content that will provide them with all of the information they are looking for. This not only saves time for the surgeon; it also saves time for the patient in that he or she can spend time reading the online content whenever it is convenient to do so.

Increase Awareness of your Practice

Traditional forms of advertising such as newspapers, flyers and phone directory listings have become more redundant and expensive than ever, which has resulted in many surgeons no longer using them. Engaging in online medical content marketing is not only the most affordable form of advertising available; it enables millions of potential clients to find out as much information as possible about a surgeon’s products and services without even having to make a phone call. When using content marketing, it is important to ensure that the information provided is accurate as well as engaging, as this will encourage visitors to spend as much time as possible on the site.

Build Reputation and Gain Loyalty as an Industry Leader

More and more people are turning to online resources when looking for information pertaining to plastic and cosmetic surgery. The more often a medical website is updated with relevant information, the more often visitors will be encouraged to return to the site.  Regular blog posts will not only enable a plastic surgeon to provide a lot more in-depth information regarding the procedures that he or she performs; it will also mean that the surgeon will be perceived as an expert in his or her industry. When a plastic surgeon consistently provides access to relevant content from an authoritative position, it helps him or her to gain loyalty and trust from new and existing patients.

Many cosmetic surgeons are too busy to spend time dealing with medical content marketing. However, companies such as are able to deal with each and every aspect of online marketing for these busy professionals. If you are a plastic surgeon and would like to let as many people as possible know about the procedures you are able to perform, feel free to contact us and we will be more than happy to assist you. provides web marketing services and solutions exclusively to the cosmetic plastic surgery industry.


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