When it comes to marketing a plastic surgery practice, many surgeons tend to rely on more traditional means of getting the word out such as printed advertisements or even basic text-based online adverts. However, newsletter marketing is another form of advertising that is not only affordable, but also highly effective in helping surgeons to obtain as much exposure as possible. Regular newsletters is a great way to stay on your patients radar screen. It’s a nice way to tap them on the shoulder to let them know your practice is still there.
Increase Website Traffic
When compiling a newsletter for a plastic surgery practice, it is essential that appropriate links to the surgeon’s company website are included in the content. This will encourage current, past or even potential future patients to visit the website more often to find information pertaining to available products and services. Engaging in newsletter marketing at least once a month is an extremely valuable asset when it comes to attracting and engaging website visitors.
Improve Client Loyalty
Contacting your patients by means of regular newsletter marketing will not only give them a reminder of who you are as a plastic surgeon; it will encourage the recipients to develop somewhat of a “brand preference” for your plastic surgery practice. Provided that your newsletter supplies recipients with a host of useful information, it will make them more willing to contact you the next time they need to have any cosmetic surgery performed as well.
Provide an Effective and Affordable Form of Communication
Regularly emailed newsletters are one of the most effective forms of patient-based marketing in that they keep your practice at the forefront of your patient’s minds. They are also one of the most affordable forms of marketing because they do not need to be printed out, placed in envelopes and physically mailed to each patient. Instead, patients can look forward to simply opening their email account and being able to read your newsletter at a time that is most convenient for them. All that is usually required is a platform such as MailChimp, GetResponse or AWeber so that your newsletter can be emailed to numerous recipients quickly and conveniently.
Points to Consider
When compiling newsletters to promote your plastic surgery practice, it’s important to be consistent when sending out correspondence. For example, if your patients are used to a monthly newsletter, ensure that it is sent out on time each month so that they have something to look forward to. It is also recommended that you encourage interaction between yourself and your patients by means of polls or surveys, as this will help determine what information your patients are looking for. Sending out a follow-up email a few days after a patient has subscribed to your newsletter will help you tailor the content in it according to what your patients want to read.
When used correctly, newsletter marketing can be one of the most effective forms of online marketing possible. If you as a plastic surgeon are too busy to compile a regular newsletter, feel free to contact us and we will be more than willing to assist you in this regard.