Many plastic surgeons are in the habit of dismissing the idea of blogging as a means of increasing website traffic because they either struggle to come up with ideas for posts on a regular basis or the thought of blogging to attract business has not occurred to them. However, there are a few simple ways for a plastic surgeon to ensure that he or she is able to provide loyal readers and subscribers with a constant supply of fresh and informative reading material.
Subscribe to Other Industry-Related Blogs
This is probably one of the easiest ways to come up with ideas and topics for new blog posts. Although it is not recommended that a surgeon writes a post on exactly the same topic that has been written about on another surgeon’s blog, seeing what is trending elsewhere can help spark a fresh idea for content. For example, if another surgeon is writing about the latest laser facial treatment for wrinkles and damaged skin, then a post regarding the benefits of various form of laser treatment can be compiled and posted.
Here is a list of some great ones for inspiration:
Encourage Subscribers to Ask Questions
When it comes to plastic surgeon blog marketing, an excellent way to come up with fresh blog content on a regular basis is to ask subscribers to send in any industry-related questions they may have. These can be regarding particular treatment options, post-surgery inquiries, benefits associated with a particular form of plastic surgery or even whether a particular patient is able to have a specific form of surgery performed or not. This provides an ideal springboard when it comes to marketing for plastic surgeons, as each question can effectively become a single blog post, or in some cases, there is even the potential for a question to spark off a full series of topic-related blog posts.
Hire a Content Expert
Many surgeons don’t have the time to come up with fresh blog content on a consistent basis, which is why so many of their blogs tend to languish. However, outsourcing the task of coming up with blog content ideas to a company that specializes in marketing for plastic surgeons will not only ensure that a surgeon’s site is updated regularly; it will also encourage subscribers to visit the blog often because they know that they will be able to learn something new each time they do so. In many cases, companies who specialize in marketing for plastic surgeons will not only be able to update a surgeon’s blog regularly; they will also deal with other aspects like SEO and social network marketing.
Coming up with great blog content on a regular basis can become an extremely time-consuming task for busy plastic surgeons. However, when this task is outsourced to an expert company or individual, it will enable the surgeon’s blog to not only start off with a bang, but also to become known as one that is an industry authority over time. It will also ensure that only white hat SEO techniques are used to create and promote the surgeon’s content.