These days, virtually every type pf business out there has become highly competitive and the cosmetic surgery industry is certainly no exception to this. Although this can make it seem as though your plastic surgeon local marketing efforts are going nowhere, there are in fact 6 simple ways in which you can ensure that your practice stands out among others that are in your immediate area.
1. Invest in your Site
Many plastic surgeons make the mistake of neglecting their websites once they are up and running, thinking that there is nothing more for them to do. This is not the case, as the more time and effort that is put into your site by making it a reliable community hub where visitors can go to share experiences and ask questions; the more it will shoot to the top of search rankings.
2. Be Proactive with your SEO
It’s important to be aware of which SEO tactics are permitted by Google, as failure to do so will see your site being ousted to the bottom of search results. Always ensure that you use keywords that are relevant to your site content, while aiming for keyword density levels of no more than 1%. If you’re unsure of how to implement the best SEO tactics, there are many companies who specialize in this field that will be most willing to assist you.
3. Consider Using Social Paid Advertising
Research has shown that Facebook advertising has become one of the most popular as well as effective forms of online marketing over the past few years. More people than ever are relying on social media to find information that they need and using this form of advertising could be just the plastic surgeon local marketing boost that your practice needs.
4. Daily Blogging
Providing new as well as existing clients with fresh information on your company blog each day is one of the easiest ways to keep them engaged and convert them into regular site visitors. If you do not have the time as a busy surgeon to provide a fresh piece of blog content each day, there are many services available that will be able to assist you in this regard, such as professional blog management services.
5. Post Professional Videos on YouTube
If you regularly launch new products and services at your practice, one of the best ways to showcase these to your clients is by means of YouTube videos. Videos should be of a high quality and clearly depict the message that you are trying to get across.
Also known as retargeting, this practice enables you to reach people who have already visited your site before by showing them relevant advertisements while they are online. Engaging in this practice will help provide you with a second opportunity to interact with the same site visitors, thus increasing your chances of converting them to paying customers.
Engaging in as many of these practices as possible will help your site obtain higher search rankings than those of your competitors. However, each of these plastic surgeon local SEO steps will need to be performed regularly before any difference in site traffic figures are noticed.