At any given moment a search engine is at our fingertips. With just one tap of our mobile phones, we can find new shops, restaurants and doctors right there on the go. Buy new products, book holidays and so on. With a mobile device, you can accomplish everything you want, anytime and at anyplace. For most of us, we no longer have to rely on our friends and colleagues to give us information on that wonderful plastic surgeon who gave them that amazing face lift, we just have to open our mobile browser and start to Google. Google seems to have realized this, according to their reports, they revealed that in 2014, more than 30% of all their searches came from a mobile device. This has increased to 60% in 2015. Due to this, Google has decided to overhaul the search algorithm it was using and replace it with a new one that is more lenient towards mobile optimized sites. The new algorithm will be more rewarding to mobile optimized sites, giving them a higher ranking and visibility. This is great news to consumers, but what about business, especially those in the health care industry? In this article, I am going to discuss how these new changes will affect a plastic surgeon’s office visibility and overall bottom line.
Since the launch of the new Google Algorithm, the extent to which a site is mobile friendly will greatly influence how it is ranked. How will this affect a plastic surgeons office, will this be an advantage? Will plastic surgeons get better visibility hence more patients? Or will this be a disaster for plastic surgeons, leading to less visibility hence fewer customers? This all comes down to the structure of the doctor’s website. How mobile friendly is this website, how is the user experience when visiting the website on a mobile device? Do they have to zoom and scroll unnecessarily? Is clicking on the given links too difficult because of the spacing? These are some of the things Google will use when determining how to rank a mobile website in the near future. The extent to which a surgeon’s website will be affected by Google’s new algorithm will depend on these things.
How will the new Algorithm work?
The new algorithm works by scanning pages of the website, it will check aspects like load times, how responsive the design elements are and for best practices in mobile browsing. The main things to bear in mind are using texts that visitors can read without zooming, content that will fit into mobile screens without unnecessary zooming and scrolling, spacing links for easy navigation by users and flash integration. Sites with flash integration will be penalized since many mobile phones do not support flash player options.
Google new algorithm and plastic Surgeons
Most people looking for plastic surgeons or information on plastic surgery usually begin with asking a close friend for a referral, and then even before they book an appointment with the surgeon in question, they turn to a search engine, more so Google for more information. And they will be using a mobile device for starters. They will use the ranking of your website as criteria for determining your credibility as a plastic surgeon. Until then, the ranking of your website on Googles organic search results were pretty much the same across all devices. But since April 21st 2015, things have changed a bit. The more mobile friendly a website, the higher it will rank on organic search engine results. So for those surgeons who have no time to ensure that their websites are more responsive and mobile friendly, this will mean less business and less patients. If your site is not responsive or mobile friendly you need to get a web designer to redesign your websites so that they can still have that competitive edge.
Everyone wants their websites to the rank the highest in Googles organic search for their given keywords. Google page rank is very important in the plastic surgery field where prospective customers judge a service provider from his rank on search engine results. Online visibility and a websites ability to be seen by new patients can determine the number of visitors you get as a health care services provider. The Internet has forged a special relationship between users, who are patients and prospective patients and plastic surgeons.
For you to be on the safe, you need to implement the following things on your website.
1. Simplify your site design- Visit your website using a smart phone and you will see what thing needs to be changed.
2. Create a mobile version of your site- Instead of altering the design of your website, you can design and build a parallel site that is more mobile oriented.
3. Rebuild your site- You can choose to rebuild your site from scratch, this time making it more adaptive and responsive to accommodate viewing across all devices.
An adaptive/responsive website will be able to detect the device a user is using and generate pages which can be better viewed on that particular device. Responsive websites on the other hand use CSS technology to create a single version of a website that will be able to auto adjust according to the device being used by a visitor. Adapting your existing website to Googles new algorithm may prove to be difficult, in the long run, it will pay itself back.
It’s the highest time for plastic surgeons to take advantage of the new algorithm being used by Google and build more mobile friendly websites. On top of increasing their visibility on the Internet, it will also increase their ranking on organic search engine results, which is a cheaper way of advertising, and at the same time increasing their business credibility to new and potential patients.